Interactive Display as Roadshow Crowd Puller

Posted at August 5, 2022

Roadshows go from city to city and venue to venue in order to attract audiences with similar interests or curiosities.

Prepare to launch a roadshow that will be remembered for quite some time!

What is the aim of a roadshow?

To communicate concisely is to take your company’s message on the road. Companies conduct roadshow events for a variety of purposes, including establishing a following for a new product launch, gathering client feedback, and generating leads in a novel way. It takes specific equipment, such as roadshow booths, tents, banners, and displays, to construct a roadshow exhibit that is simple to carry, disassemble, and reassemble.

Here are some ideas for interactive displays:

1. Largest Multi-Touch Displays, Tables, and Video Walls

Large multitouch units used as tables or walls will undoubtedly draw a lot of attention at your next expo or event. Increase your impact from a distance by using extra screens or projectors to deliver the content of the interactive user interface to individuals who are further away from your stand.

Pros:

Seamless Multi-Touch displays in a variety of formats
Extensive interactive video walls
Interactive information terminals and kiosk systems
Transparent multitouch displays

2. Software for Interactive Touch Screens

Access ready-made apps from the eye-active AppStore and integrate your own information, logos & graphics. On request, we may also create a totally customized solution based on your specifications.

You can get the most attention for your offers and competitions with interactive solutions.

3. Augmented Reality

Transparent touch screens may be used to integrate any item with a virtual and interactive information layer.

Be ahead of the time: Today, experience the product presentation of the future: Display interactive digital information on a virtual level overlaid on a product displayed behind a transparent touch screen on your next roadshow.

The days of traditional event marketing being restricted to a handful of products and events with little space for creativity are long gone. Today, designing marketing events is ENTIRELY about unlimited innovation and distinguishing out from the crowd, since, ultimately, this is the first step in ensuring that your events generate the target you desire.

This is a fantastic suggestion for those of you who like to add drama and motion to your showcases.

When the word “interactive” is thrown into the equation, it opens up a world of possibilities for digital signage. Transforming it into an “Interactive Digital Display” is the most prevalent and commonly recognized method of interaction.

Digital signages are self-explanatory; they are screens that are utilized as advertisements. These signs are generally intended for the general public or visitors to view. However, most digital signage is one-way; visitors may only view what’s on the screen and cannot engage with it.

The question then arises, what exactly is an interactive display? An interactive display may be thought of as a “big tablet” that provides teachers and students with varied and engaging ways to receive teaching in a format that is familiar to many. Users may now accomplish a variety of things by touching the displays. They may learn more about a certain product, browse through interesting material, search for goods or locations, and much more

Let’s take a look at some specifications that every roadshow organizer should consider.

The 4 Most Important Aspects of an Interactive Screen

High-definition 4K resolution is used in the design of many interactive displays, resulting in an exceptionally crisp and detailed image. The screen may also be watched from a distance, and at varied angles, allowing possible customers to see instructional information from just about everywhere in the area.
Touchscreen usability – Users should be able to annotate, highlight, move items, and write without stuttering or dragging. Dual-touch capabilities and gestures are supported by various popular interactive displays. The screen’s ability to detect input from a pen, finger or palm greatly expands its potential applications.
Compatible with most systems – Many interactive displays are compatible with the most common OSs, including Android, Windows, and macOS, which helps to increase their use. This means that people can bypass the computer entirely and interact with the material on the screen.
Easy set-up and usage – Newer types of interactive displays may be used immediately out of the box, eliminating a long checklist of things to do such as sifting through wires, connecting PCs, and calibrating projectors. The easy set-up also means employing built-in applications and apps right immediately.

We live in a time where we can quickly navigate across information by tapping, scrolling, and swiping. Here are some of the sample digital interactive displays:

1. Kiosks or Mobile Touchscreens

Kiosks are the first sort of interactive digital signage. Display standees are also known as portable touch screens. In general, a touchscreen is incorporated in a kiosk or enclosure that acts as a “stand” and safeguards the screen. Typically, these Kiosks are mobile as it will be easily moved to the required destination of roadshows.

Advantages:

Variable sizes, shapes, and orientations
Typically transportable, fits into most places.
Relatively affordable

2. Interactive Wall / Multitouch Video Display

An interactive Wall is the following sort of Interactive Digital Signage. Typically, these displays are big and installed on walls or custom-made frames. They may be single-screen, projection, or video walls. Video Walls consist of several screens stacked in a grid to create a single huge screen. They are significant, influential, and impressive, perfect for pulling the crowds in. Typically, the size of the “touch screen” overlay is tailored to the whole screen size and is custom-made.

Advantages:

Impressive, robust brand presence; Wow factor
Capable of displaying high-definition information in a unique aspect ratio if required
Multiple users can utilize a single huge interactive wall concurrently.

3. Multitouch Display with Sensors

The third type of Interactive Display is touch panels with extra sensors attached. These sensors or readers facilitate the user’s interaction with the touchscreen. Instead of scrolling through a lengthy list to get product information, customers may just “scan” the product with the reader. On the touchscreen, the pertinent product information will appear promptly.

Scan-and-learn barcodes: The solution boosts brand visibility and educates new customers on our new product line.

Advantages:

Unique call to action
Easy for customers to discover more about a particular product on retail shelves
Can decrease the requirement for retail store promoters