Mobile LED Truck in Malaysia? Where can I find them?

Mobile LED Truck

In the bustling world of advertising and marketing, staying ahead of the game is crucial. And when it comes to grabbing attention on the go, mobile LED trucks have become the go-to solution for businesses in Malaysia. These trucks are equipped with large LED screens that display vibrant and attention-grabbing advertisements, making them a great choice for businesses looking to make a lasting impression. Read further to learn how you can leverage LED mobile trucks to reach a wider audience and promote your brand in a unique and impactful way.


History of LED Mobile Trucks

LED mobile trucks have been around since the early 2000s, when they were initially presented in the United States. Companies such as YESCO, which was one of the first to offer LED mobile advertising services, are industry pioneers. The development of high-resolution LED panels, the application of augmented reality technology, and the integration of social media platforms into LED mobile advertising campaigns are examples of industry milestones and technological developments.

DOREMi is another company in Malaysia that provides mobile LED truck rental services. They specialise in sourcing, and customising LED trucks to meet your brand’s specific needs for effective truck advertising. They offer eye-catching marketing solutions that can increase your brand’s visibility wherever you go.


Types of LED Mobile Trucks

LED mobile trucks are available in many different configurations, sizes, and specialised features and capabilities. The best LED mobile truck for your advertising needs is determined by your target demographic, location, and budget. The best LED mobile trucks available in Malaysia are:

DOREMi: They provide various eye-catching marketing solutions that can increase your brand’s presence wherever you go. Their mobile LED trucks are outfitted with high-resolution LED screens, cutting-edge audio capabilities, and exhibition space that can be tailored to your specific needs.

It is critical to consider the target audience, location, and budget when selecting the proper sort of LED mobile truck. For example, if you want to reach a younger demographic, try a mobile LED truck with augmented reality capabilities. If you want to showcase your business during a trade fair or exhibition, consider a mobile LED truck with exhibition space that can be customised to match your specific needs.

Advantages of LED Mobile Trucks

➢ With their high visibility and reach, LED mobile trucks can help businesses promote their brand and products to a large and diverse audience.

➢ LED mobile trucks can be used to target specific demographics, making them an effective tool for businesses looking to reach a particular audience.

➢ Real-time content updates are possible with LED mobile trucks, allowing businesses to keep their advertising messages fresh and relevant.


Use Cases for LED Mobile Trucks

LED mobile trucks are used for many things, like advertising, political campaigns, raising public awareness, and promoting fun. LED mobile trucks show how useful they are in a variety of situations, such as promoting financial services, raising awareness during global health disasters, and making lasting brand associations during the holiday season.

Components of an LED Mobile Truck

An LED mobile truck is a high-tech vehicle made for moving advertising and communication. It has several important parts.

➢ The truck has LED screens and panels strategically put on the outside, which make it a flexible and eye-catching place to show ads and information.

➢ To make sure they can keep working, these trucks have power sources and engines that let them work on their own while they’re on the move.

➢ Using high-quality audio and video equipment together makes the words more powerful overall, giving the audience a multisensory experience.

➢ Control systems and specialised software run the whole thing. They make it easy to handle content, make schedules, and make changes, so messages are shown correctly on the mobile LED platform.


How LED Mobile Trucks Work

LED mobile trucks use cutting-edge LED display technology to show material that is both dynamic and visually appealing. The most important part of how they work is the use of LED screens, which give off bright colours and light that can be seen in bright daylight. These trucks have content management software and remote control systems that allow operators to change and update the content shown in real time from a central place. Connectivity and data transfer make it easy for the control centre and the mobile truck to talk to each other. This lets content be updated instantly and makes sure that the information shown is correct. Effective scheduling and coordination of logistics are also very important. This lets these mobile LED trucks move strategically through specific areas, making their impact and usefulness in different campaigns for advertising and raising awareness even greater.


LED Display Technology

The complex science of using LED to make bright screens is called LED display technology. One important part is knowing about the different pixel pitches and resolutions, which affect how dense and clear the pictures are. Notably, LED displays are great for outdoor use because they provide clear and bright images even in bright sunlight. They also work well in a range of weather conditions, showing that they are durable and reliable. The technology is also known for being energy-efficient because LEDs emit light directly, which means that less energy is wasted and display options that are both long-lasting and affordable.


Designing and making changes

Designing an LED truck in a creative way: With their dynamic colour, motion, and graphics options, LED mobile trucks let you make a lot of different designs. LED displays are flexible, so they can show interesting, interactive material that can be changed to fit different campaigns and themes.

Customising Content for the target audience: Customising design also means customising content for the target audience. LED trucks make it possible to precisely customise content to maximise interaction, whether it’s bright images for a younger audience or complex graphics for a professional audience.

Making promotional graphics and videos: LED trucks can be used as mobile billboards, showing both advertising graphics and high-quality videos. This ability to change over time makes advertising campaigns more successful by making them more memorable and powerful.

Branding and How Things Look: LED trucks are a great way to get your name out there. Brand recognition is helped by visual aspects and aesthetics that stay the same. The design should be in line with the brand’s character so that the truck has a consistent and recognisable look even when it’s in different places.

LED Mobile Truck Licences and Rules:

Legal Things to Think About and Permits:  It is important to follow local rules and get the right permits to operate LED mobile cars. 

Following the rules set by the local government:  People who drive LED mobile trucks have to follow local rules about things like parking, noise levels, and show brightness. Compliance makes sure that the business follows the rules of the community and causes as few problems as possible.

Concerns about safety and the environment: Safety and the surroundings are often taken into account in regulations. Safety standards must be met by LED trucks, and operators must do things that are good for the earth, like getting rid of electronic waste in the right way.


Maintenance on LED mobile trucks:

Schedules for regular maintenance: Maintaining LED screens on a daily basis is very important for keeping them working. This means cleaning, checking links, and fixing any damage right away to avoid bigger problems.

Fixing Common Problems: Maintenance procedures should include a full guide for fixing common problems like pixels that don’t work or electrical problems. Quickly and effectively fixing problems cuts down on downtime and keeps the truck running.

How to Make LED Screens Last Longer: LED screens can last longer if they are used correctly, kept at the right temperature, and fixed on time. When managers know what makes a screen last longer, they can make decisions that will last for a long time.

Setting aside money for maintenance costs: Budgeting for upkeep costs is important for LED mobile truck businesses to stay in business. This includes setting aside money for regular maintenance, fixes that come out of the blue, and possible upgrades to keep up with changes in technology.


Cost Analysis of LED Mobile Truck Advertising

Initial Investment and Return on Investment (ROI)- The price of LED mobile truck ads changes based on the location, the size of the truck, and the length of the promotion. The initial cost may be high, but if the effort is well run, the return on investment (ROI) can be big.

Things that affect the price: The size of the truck, the length of the campaign, the location, and the difficulty of the design are some of the things that affect how much LED mobile truck advertising costs. Comparing LED mobile truck advertising to other forms of media: LED mobile truck advertising is less expensive than other forms of media like TV ads and billboards. It can reach a lot of people for a lot less money than standard media.


Measuring the Effectiveness of LED Mobile Truck Campaigns

Success Criteria Impressions, contact, and conversion rates are some of the ways to measure the success of LED mobile truck advertising. 

Keeping track of interest and conversion rates: Tools like Google Analytics and social media analytics can be used to track engagement and conversion rates.

Examples of efforts that worked: Johnson and Starr, a business based in Austin, used LED mobile trucks to get people to know about their brand and generate online leads and demand. With their catchy Cowboy image, they got 14.6 million impressions all over Houston. The results were truly impressive; Google Analytics data after the promotion showed that Organic Search Click Through Rates (CTR) went up by 130%.


Sustainability and Eco-Friendly Practices

Lowering the damage to the environment: LED mobile truck ads can be more eco-friendly by using eco-friendly materials and cutting down on waste.

Green power sources: LED mobile trucks can be powered by green power sources like solar panels and recharging batteries

Recycling and getting rid of electronic parts: To lessen the damage to the environment, electronic parts used in LED mobile trucks can be recycled or thrown away in the right way. LED mobile ads that care about the environment: LED mobile ads that care about the environment are becoming more popular. To lessen their effect on the environment, businesses are using more and more eco-friendly materials and power sources.

 The Future of LED Mobile Trucks

New technologies and trends, like self-driving cars, green transportation, mobility as a service, and smart shipping, look good for the future of LED mobile trucks. Self-driving cars are becoming more popular in the transportation business, and new companies are making semi- and fully-autonomous cars with advanced driver-assistance systems (ADAS), light detection and ranging (LIDAR), and computer vision.

Mobile LED Truck for Rental

Frequently Asked Questions (FAQs)

How much does it cost to rent an LED mobile truck for a day?

The cost of renting an LED mobile truck for a day varies depending on the size of the truck, the duration of the campaign, and the location.

Can LED mobile trucks be used for indoor events?

LED mobile trucks can be used for indoor events, but they are primarily designed for outdoor use.

Are there any regulations regarding the content displayed on these trucks?

There may be regulations regarding the content displayed on these trucks depending on the location and the type of content.

What are the most common technical issues that may arise with LED screens?

The most common technical issues that may arise with LED screens include dead pixels, color distortion, and power supply issues.

Are there any limitations on where I can park or drive an LED mobile truck?

There may be limitations on where you can park or drive an LED mobile truck depending on local laws and regulations.

What are the common screen sizes used on these trucks?

The common screen sizes used on these trucks depend on the size of the truck and the intended application of the display.

What is the average lifespan of LED screens on these trucks?

The average lifespan of LED screens on these trucks depends on the quality of the screens and how well they are maintained.

How can I measure the ROI of my LED mobile truck advertising campaign?

The ROI of an LED mobile truck advertising campaign can be measured using metrics such as impressions, engagement, and conversion rates.

Can LED mobile trucks operate in extreme weather conditions?

LED mobile trucks can operate in extreme weather conditions, but they may require additional equipment to protect the screens from damage.

How do I create compelling content for an LED mobile truck campaign?

To create compelling content for an LED mobile truck campaign, consider using bold colors, clear messaging, and engaging visuals that are easy to read from a distance.

Case Studies

➢ Austin-based Johnson and Starr ran an advertising campaign in Houston for 12 weeks using mobile trucks. The results were amazing: organic search click-through rates went up by 130%. The click-through rate (CTR) for real estate companies is usually around 8.55 percent, so Johnson and Starr’s success of 130% is very impressive.

➢ The World Health Organisation and the United Nations sent out mobile LED trucks that were very important in the COVID-19 response. They spread health and safety messages around the world using creative truck-side ads to give people information and help during the pandemic.

➢ W.B. Doner started Coca-Cola’s Christmas truck ads in 1995. They became a holiday sign and showed a 2-ton truck with more than 30,000 lightbulbs travelling through different places. Over the years, Coca-Cola has regularly made Christmas truck ads that focus on family and celebration. These ads have been seen by millions of people around the world. The Coca-Cola Christmas truck ad uses 80% of old and 20% of new ideas. This reinforces the brand’s connection to Christmas, family, and happiness.


Expert Interviews

Marketing Consultant: Mobile LED trucks are excellent for reaching diverse audiences, especially at outdoor events and roadshows. Engaging content tailored to the target audience is crucial for maximum impact.

Branding Specialist: Emphasizes the cost-effectiveness of mobile LED trucks, noting their flexibility and adaptability. Recommends utilizing LED trucks for community connection and brand activation.

Digital Marketing Expert: Predicts the continued growth of mobile LED trucks, highlighting their uniqueness and innovation. Recommends exploring interactive LED screens for a more engaging experience.

Resources and Suppliers

Here are some companies that offer LED mobile truck services in Malaysia:

DOREMi Events: With over 40 years of experience in event production management, DOREMi Events provides end-to-end event solutions to ensure the highest level of service, safety standards, and successful events for their clients. They offer customized services to meet your specific needs and can help you create engaging content to connect with your target audience and drive your advertising success.


Here are some industry associations and forums for further information:

Malaysia Outdoor Advertising Association: A non-profit organization that represents the interests of outdoor advertising companies in Malaysia.

Advertising Standards Malaysia: A self-regulatory organization that promotes responsible advertising practices in Malaysia.


If you’re new to the world of mobile LED trucks, here are some tips to help you get started:

➢ Research different companies that offer mobile LED truck services and compare their offerings to find the best fit for your brand.

➢ Focus on creating engaging and impactful content that resonates with your target audience. Use high-quality images and videos to capture their attention and communicate your message effectively.

Be flexible and adaptable. Mobile LED trucks offer a unique and dynamic advertising medium that can be customized to suit your brand’s unique requirements. Take advantage of this flexibility to target specific groups and adapt to changes in your marketing strategy.


Mobile LED trucks offer a cool and creative way to promote your business. They can go anywhere, even in traffic, reaching a big mix of people. With bright LED screens, your message stands out and gets noticed. This new way of advertising is making a big impact. These trucks can take your brand to many places, making lots of people see it. Plus, it’s budget-friendly and can adapt to your needs and target specific groups. Using a mobile LED truck lets you connect with your community and get people excited about your brand.

If you’re thinking about trying LED mobile truck advertising, talk to Doremi Events. They’re experts in creating awesome content that connects with your audience and makes your advertising a success.

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