Job Title: Digital Marketing Executive
Location: Headquarter, Segambut
Department: Marketing Communication
Position Type: Full-time
Job Description:
As a Digital Marketing Executive at DOREMi, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a crucial role in enhancing our brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your key responsibilities will include:
Key Responsibilities:
- Develop and execute digital marketing campaigns across various channels, including email, social media, search engines, and display advertising.
- Manage and optimize our social media presence, creating engaging content and increasing followers and engagement rates.
- Conduct keyword research and implement SEO strategies to improve our website’s organic search rankings.
- Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.
- Collaborate with the content team to create high-quality, relevant, and engaging content that aligns with our brand voice and marketing goals.
- Utilize pay-per-click (PPC) advertising to drive targeted traffic and conversions, managing budgets and optimizing for ROI.
- Stay up-to-date with the latest trends and best practices in digital marketing and apply this knowledge to enhance our strategies.
- Monitor and respond to online reviews and feedback to maintain a positive online reputation.
- Work with cross-functional teams, including Sales and Product Development, to align marketing efforts with business goals.
- Identify and experiment with new digital marketing opportunities to drive growth and innovation.
Qualifications:
- Previous experience in digital marketing or a similar role is preferred.
- Strong understanding of digital marketing concepts, including SEO, PPC, email marketing, social media, and content marketing.
- Excellent communication skills, both written and verbal, with a strong command of the English language.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Creative thinking and problem-solving skills to develop effective marketing strategies.
- Strong organizational skills and attention to detail for campaign management.
- Ability to work independently and as part of a team.
- A commitment to continuous learning and staying updated with industry trends and advancements.
