Table of Contents
ToggleKey takeaways
- LED video walls: create vibrant, high-resolution displays that remain bright and clear even in well-lit environments.
- They: are scalable and modular, allowing custom sizes and creative designs that adapt to both indoor and outdoor venues.
- Indoor models: provide sharp visuals for close viewing, while outdoor models are built for extreme brightness and durability.
- Video walls: enhance audience engagement by supporting interactive elements, live feeds, and branded storytelling that captivates attendees.
- They: are widely used in corporate events, trade shows, product launches, exhibitions, and hybrid events to improve communication and visibility.
- Compared to projectors and LCD screens: LED walls offer superior clarity, brightness, and design flexibility but require higher upfront costs.
- Renting video walls in Malaysia: is cost-effective and supported by Doremi Event’s expert setup, technical assistance, and nationwide coverage.
Introduction
Visuals have become central to modern events. They appreciably augment audience engagement and emotional connection in today’s experience-driven culture. Compelling visuals capture attention instantly and communicate brand stories powerfully, orchestrating memorable moments.
Video walls—especially LED video walls—have revolutionised event production, catering to diverse audiences. These immersive displays simplify complex messages and add a sensory dimension that words alone cannot achieve. Thus, making events more dynamic, shareable, and impactful for brands and event planners.
This article seeks to explore how video walls deliver immersive displays that captivate audiences through vibrant colours and imagery. It also aims to analyse its performance when compared to traditional LED screens in different settings.
What is an LED video wall?
Image: Audience captured by an LED video wall
An LED video wall is essentially a large display system composed of several LED panels that are seamlessly integrated to create a single, continuous screen. In practice, each panel is made of numerous light-emitting diodes (LEDs), which function as independent pixels.
Fundamentally, these specialised LED screens can independently control brightness and colour. This allows the video wall to produce vivid, high-resolution images and videos with excellent clarity.
Furthermore, the process involves a video processor receiving input content. Afterwards, it scales and optimises it for the display, then sends signals to the LEDs to illuminate accordingly. Thereby, creating a cohesive and dynamic visual experience.
Compared to projectors, LED video walls offer superior video clarity since their brightness and colour accuracy remain vivid even in well-lit environments. Furthermore, they don’t face any issues of shadows or glare.
Additionally, LED walls are highly scalable and versatile as they allow custom configurations that fit any event space or branding need. In stark contrast, projectors are limited by throw distance and surface quality.
For event planners, DOREMi Event specialises in providing LED video walls, coupled with comprehensive technical assistance. This ensures impactful and flawless visual presentations.
How do video walls work?
A video wall system works by following a simple signal flow. This signal flow commences with the content input, which can be video, images, or live camera feeds.
This input is sent to a video processor that scales, synchronises, and optimises the content for a specific layout and resolution. The processor then distributes the video signal to each LED panel. In practice, the idea is to ensure that all panels synchronise to display a single, seamless image or video across the entire surface.
Overall, this signal flow process ensures smooth and uninterrupted playback. In fact, the synchronisation orchestrated by video wall systems inherently prevents any visual lag or distortion. Uninterrupted playback is mission-critical for live events where timing and visual impact must be flawless.
Types of video walls
Video walls come in various formats and technical setups designed to meet disparate environmental needs. For example:
Standard LED video walls
Known for their exceptional brightness, clarity, and modular setup, standard LED video walls are built from multiple LED panels. These panels join seamlessly to create large, high-resolution displays, offering vivid colours and sharp images.
In practice, their modular nature allows customisation in size and aspect ratio. Thereby, making them adaptable to various event spaces while maintaining consistent image quality.
Indoor and outdoor displays
Indoor displays are natively optimised for controlled lighting environments with higher resolution and moderate brightness levels. This characteristic ensures crisp visuals close to the audience.
In contrast, outdoor displays tend to prioritise extreme brightness and durability to withstand sunlight and weather conditions. They often feature protective coatings and higher ingress protection (IP) ratings.
Creative and immersive designs
Creative setups cut across curved walls, floor, and ceiling installations, and mosaic-style video walls that break traditional flat-screen boundaries. Immersive displays push this further with 360-degree visuals and interactive walls to engage audiences on multiple sensory levels.
Overall, both formats exploit the flexibility of LED technology to provide deeper immersion and experiential impact. This consequently makes them ideal for dynamic, engaging events that demand memorable attendee experiences.
How are video walls used in events?
Video wall technology is now widely utilised for a variety of events, augmenting visual impact, communication, and engagement. Usage of video wall cuts across disparate contemporary settings, for instance:
Corporate and business events
Video walls can serve as powerful branding tools during corporate events. They can be deployed at a venue to display company logos, slogans, and corporate videos to reinforce brand identity.
They also support live-streaming presentations, panel discussions, and keynote speeches with crystal-clear visuals. Thereby, ensuring every attendee sees content clearly regardless of seating position whilst elevating the professionalism of the event.
Product launches and trade shows
Video walls dramatically augment product launch events through high-definition displays that highlight design features and functionalities.
For instance, they can project launch gimmicks like animated transitions, dynamic backgrounds, and synchronised visuals to attract and retain foot traffic at booths.
Exhibitions and annual dinners
During exhibition events and annual dinners, video walls can showcase products, share brand storytelling, and display sponsor content to enhance visibility. They can also serve as engaging stage backdrops that facilitate live video feeds to keep audiences connected.
Hybrid and virtual events
Hybrid events are increasingly relying on LED video walls to integrate live streams, virtual backdrops, and mixed online-offline experiences. In practice, these walls provide high-quality visuals to connect physical attendees with remote participants.
They also support real-time content sharing and seamless switching between offline and online segments. Thereby, promoting inclusivity and interaction.
Also read: The uses of LED screens in your event and What LED screen do you need for your event.
Benefits of video walls for events
Image: Benefits of video walls
With their dynamic content and vivid graphics, video walls produce immersive displays that enthral audiences and increase the impact and memorability of events. Here are some key benefits of their capacity to display bright, high-resolution images on a large scale:
Strong visual impact
Video walls deliver unmatched clarity and brightness in contrast to other mediums. Their vivid, high-definition visuals command attention even in well-lit settings. In fact, their size and seamless panel arrangement create an eye-catching centrepiece that naturally draws audience focus.
Versatility for indoor displays
They are particularly suited for ballrooms, conferences, and smaller events where controlled lighting enhances image quality. In practice, their adaptable sizes and configurations allow flawless integration into diverse indoor environments. Thus, providing clear visuals without overwhelming the space.
Flexibility and scalability
Given their modularity, video walls offer flexibility in design with custom sizing and layouts tailored to unique event requirements. Whether small meeting rooms or expansive stages, they maintain consistent image quality regardless of size.
Enhanced audience engagement
Beyond striking visuals, they foster audience engagement with video wall content by improving storytelling and facilitating interactive elements. Whether displaying live social media feeds or branded content, they keep attendees increasingly focused and involved. Thereby, turning passive viewers into active participants who connect deeply with the event message.
Also read: Revitalising Spaces with LED Backdrop Setup: From Dull to Dazzling.
Choosing the right video wall setup
The environment, size, resolution, and budget should all be taken into account when choosing a video wall arrangement. For example, indoor displays like ballrooms and conferences require fine-pixel-pitch LED walls that provide high resolution and sharp visuals for closer viewing distances.
By the same token, outdoor video walls require higher brightness levels and durable, weather-resistant panels to combat environmental factors. To guarantee clarity without going over budget, size and resolution should be selected according to audience distance and venue dimensions.
Here is an illustrative table showing how LED video walls are a flexible option for powerful event graphics in contrast to other visual mediums:
Feature | LED Video Wall | Projector | LCD Screen |
Clarity | Very high, fine pixel pitch | Moderate, depends on the surface | High, but limited by bezel size |
Brightness | Very bright (up to 8000 nits) | Moderate to low | Moderate, less bright than LED |
Scalability | Highly scalable, modular panels | Limited by throw distance | Limited size, bezel gaps |
Cost | High upfront and maintenance costs | Low upfront, higher bulbs cost | Moderate |
Outdoor Use | Excellent with a weatherproof design | Limited, affected by light | Not recommended |
Why partner with Doremi Event for video walls?
With its vast experience, technical know-how, and all-inclusive end-to-end service, Doremi Event is the preferred supplier of event solutions in Malaysia. With more than 45 years of experience, Doremi provides customised LED video wall solutions made to satisfy the unique requirements of every event—whether indoors or outdoors.
In fact, Doremi Event offers nationwide coverage across Malaysia, making premium LED video wall rental accessible for events of all sizes and types. By partnering with Doremi, you gain a reliable and innovative partner dedicated to elevating event production quality.
FAQs about video walls
How do I choose between an LED video wall and a projector for my event?
LED video walls offer superior brightness, clarity, and colour fidelity in contrast to projectors. While projectors are initially more affordable, they may struggle with visibility in bright environments.
What size and resolution video wall suits my event?
Video wall size and resolution largely depend on venue dimensions and audience distance. For context, larger venues require bigger walls with higher resolution for clarity. For close-up indoor events, fine pixel pitch panels can ensure sharp imagery, while outdoor walls need higher brightness levels.
Can LED video walls be used indoors and outdoors?
Yes, LED video walls come in indoor and outdoor variants. In practice, indoor displays have higher resolution for close viewing and moderate brightness. On the other hand, outdoor models feature rugged, weatherproof designs with ultra-high brightness to combat environmental factors.
How customisable are video walls for product launches?
Video walls are highly customisable in size, shape, and content. This customisability enables creative setups such as curved, mosaic, or interactive walls that augment product visibility and engagement during launches.
What technical factors matter when planning a trade show video wall?
When planning a trade show video wall, it’s imperative to consider resolution, brightness, viewing angles, size, scalability, and content synchronisation. Consideration of these technical factors ensures the video wall complements the booth size and attracts foot traffic.
What controls a video wall?
Fundamentally, a video wall is controlled by a video processor that receives content input, scales, and splits the signal. Afterwards, this processor sends the signal to individual LED panels for seamless playback.
How long do video walls last?
LED video walls can last between 10 to 15 years with proper maintenance. This durability is primarily because LEDs are durable and energy-efficient over time.
How much does it cost to rent a video wall in Malaysia?
Video wall rental costs vary based on size, resolution, and event duration. Generally, they typically range from a few thousand to tens of thousands of Malaysian Ringgit. Doremi Event offers competitive rental packages with technical support for various event requirements in Malaysia.
Conclusion
Video walls deliver immersive displays that captivate audiences via vibrant colours, sharp imagery, and seamless large-scale visuals. Unlike traditional screens, they offer modular configurations that adapt to any outdoor or indoor venue or theme. Furthermore, their exceptional brightness and clarity ensure visibility even in brightly lit spaces.
If you’re looking to rent video walls in Malaysia, consider partnering with DOREMi Event. We guarantee expert support, seamless setup, and nationwide video wall rental coverage across Malaysia. Whether hosting a conference, trade show, or product launch event, our experience and technical excellence ensure a flawless visual experience.